Classic Sport supplied a broad line of sporting goods and sports themed toys to sporting goods retailers and mass merchants. The Company’s products were sold under the “Classic”, “CBC”, “Sports Illustrated for Kids”, “Old School” and “Surf and Turf” brand names. Classic had a track record of rapid growth through product innovation in the relatively slow-moving sporting goods industry. The Classic team had developed a number of innovative retailer support programs and had earned a reputation for delivering innovative, quality product at higher margins to retailers.
Endeavour invested in the Company as part of a growth recapitalization in 2000 and held its investment until 2007.