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Headquartered in Winnipeg, Canada, Manitobah Mukluks (“Manitobah”) is a niche, authentic footwear brand rooted in Indigenous culture. The Company designs and sells winter boots and moccasins to customers in Canada and the United States through its direct-to-consumer website, as well as select retail and wholesale channels. Manitobah was founded by Sean McCormick (a member of the Métis Nation) in 1997 with a vision to build a vibrant, global brand that makes a positive impact on Indigenous communities.

Endeavour was introduced to Sean in 2021 through Greg Tunney, a proven footwear executive. Finding strong alignment in the social mission and vision of Manitobah, Endeavour and Greg partnered with the Company to help further this vision, providing partial liquidity to existing shareholders and supporting the expansion of the brand. Together, Endeavour and the Manitobah team are committed to executing the Company’s growth plan through product line extensions and geographic and channel expansion and furthering Manitobah’s positive impact on Indigenous communities.