Endeavour had observed the founders of New Seasons Market achieve success with another innovative grocery concept long before New Seasons was born. We suspected they would go on to do it again, and this time with new vision and insights into how people shop, what motivates them about good food, and new experiences possible in the grocery store.


We watched with admiration and respect as the founders built New Seasons Market into the leading natural and organic and community-based grocer in Portland, Oregon, and a local brand with an enthusiastic following. We stayed close to them along the way and occasionally advised on various opportunities and challenges.

We could see how the Company’s mission was good for local communities as well as good for business. We partnered with the founders to provide them partial liquidity and continue the Company’s commitment to growth.


New Seasons remains Portland’s ‘home town favorite’ grocery store today, with many more locations since the time of our investment. The Company has also expanded on its philanthropic efforts and community commitments, and has nearly doubled its employment. In 2013, we helped the Company acquire New Leaf Community Markets in Northern California, a like-minded and strategically similar grocery store chain. And, more recently, the Company announced its entry into the Seattle market.

We believe that New Seasons Market and its passionate and knowledgeable employees offer a unique shopping experience and one that elevates the communities in which they operate. We are proud to be supporting the Company’s mission and continued growth and success.